Marketing specialist

PLANET SOCHI Company is looking for a Marketing Specialist to join the team (B2B / MICE / VIP/ corporate tourism)

Wages: 130,000 ₽ per month, on hand

Work address:  Sochi, Tsentralny microdistrict, Navaginskaya Street, 9D

Work experience: 3-6 years

Schedule: 5/2, Full-time

Working hours: 8

Work format: at the employer's place or hybrid

PLANETA SOCHI Company has been in the tourism market for 25 years, a leading expert in the field of VIP vacations and corporate tours in southern Russia. We are developing our own premium brand PLANET VIP and are looking for a strategically minded marketer to join the team who will strengthen our sales, product packaging and partner promotion.

We offer

• The work of a stable developing company and a friendly team (25 years in the market)
• A comfortable workplace in the center of Sochi (a hybrid is possible after the probation period)
• Official employment under the Labor Code of the Russian Federation
• The schedule is from 09:00 to 18:00
• A decent salary of up to 130,000 if the indicators are met (salary + KPI)
• Career development

What needs to be done

Strategic marketing:

• Development and implementation of marketing strategies to increase sales and brand awareness, 
• Promotion of the company's key and new areas by region.

B2B promotion:

• Development of the existing agency base, 
• Search for and attract new B2B partners among VIP and corporate clients.

Packaging of travel products:

• Analytics, modernization and presentation of corporate/travel products, preparation of special offers, brandbook, and sales packaging.

Working with the team:

• Drafting technical specifications and daily interaction with the SMM manager and designer, creative support of promotional materials, organization and control of photo shoots.

Presentations and work with agencies: 

• Development of commercial proposals and presentations for agencies, conducting webinars, business breakfasts, and promotional tours.

Digital marketing:

• Development of autoworks for the b2b agent base (e-mail chains, automation of interactions). 
• Content generation, preparation of ideas for articles/news, control of visual style.

Analytics and research:

• Marketing research is the analysis of competitors, market analysis, requests and demand for VIP services of the company. 
• Evaluation of the effectiveness of all marketing channels (e-mail, website, social networks, offline and online events). 
• Reconciliation of prices on websites with price lists, monitoring of price offers.

Advertising strategy: 

• Choosing effective promotion channels. 
• Preparation of advertising creatives (videos, photos, graphics). 
• Creation of PR campaigns in specialized media. 
• Optimization of the advertising budget, analysis and improvement of the effectiveness of promotion.

It is important for us to:

• At least 3 years of experience in B2B marketing / tourism / MICE / Premium segment.
• Cases on packaging of travel products (your advantage), creation of presentations and email funnels.
• Visual understanding and experience working with a team (designers, SMM, producers).
• Creativity, initiative, consistency and result orientation.
• Analytical mindset, willingness to test and implement hypotheses.
• Basic knowledge of SMM and digital advertising.

We develop tourism to a new level — with attention to detail, creativity and respect for the client. If you like our approach, we will be glad to meet you!

Please send us a resume and a short case (PDF/link) with the papers.

Contacts:

Alyona Rogozina +7 918 202-81-81, business@planeta-sochi.ru